Electronic marketing and the new anti-spam regulations
نویسندگان
چکیده
منابع مشابه
A New Marketing Paradigm for Electronic Commerce
The World Wide Web possesses unique characteristics which distinguish it in important ways from traditional commercial communications environments. Because the Web presents a fundamentally different environment for marketing activities than traditional media, conventional marketing activities are becoming transformed, as they are often difficult to implement in their present form. In this paper...
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In order to protect email users from receiving unsolicited commercial email or spam, anti-spam measures building on technologies, such as filters and block lists, have been deployed widely. However, there is some evidence that certain antispam measures based on the purported origin of the spam cause unintended consequences related to issues of equity of access, which we term digital redlining. ...
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ژورنال
عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management
سال: 2004
ISSN: 1741-2447
DOI: 10.1057/palgrave.dbm.3240223